The Bisignani Design project takes shape with the intention of filling the void of sensitivity that the vast majority of society has towards contemporary art, especially painting.
The philosophy behind the project is a democratic conception of art, an ethics of art that moves away from classical venues and says no to the intrusion of those who culturally manipulate it, subtly guiding tastes and choices. The choice is to bring art outside galleries and museums, freeing it from the dominion of critics and proposing it with all its intrinsic strength, in transparency and simplicity, to as many people as possible. The artwork should live and inspire in every aspect of life.
This desire translates into the application of a brand to the realization, an act that marks the democratization of pictorial work; an action that revalues and makes prestigious a "product" that is often considered old and belonging to a past that no longer belongs to us. It is through this fusion of past and present that a "watershed vision" arises between the idea of the uniqueness of the artwork and the serial product of industrial forging.
The works, stylistically characterized by perspectival and chromatic licenses, are divided into compositional strands that, while maintaining the objective subject, delegate the different chromatic layering to the creative instinct of the artist, revealing each piece as unique and inimitable.
Each work is accompanied by a certificate of authenticity and a secret serial number to prevent future unrecognized forgeries.